Tech Zity Radar #9: Ecommerce Hacks for 2022

Date & time
16:00 - 17:00
25th Jan, 2022

Tech Zity Radar is back for 2022!

Tech Zity Radar is a series of online events about how startups can master their growth in a smart and effective way. The best practices shared from business to business.


This time our radar is Ecommerce. We’ll host Greg Zakowicz, Sr. Ecommerce Expert, USA from Omnisend, and Viktoras Jucikas, Founder & CTO from GenusAI – the skyrocketing Lithuanian startups which build world-class eCommerce marketing tools & technologies.

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  • Intro by the host Lukas Keraitis
  • Keynote | E-commerce Marketing Trends in 2022 by Greg Zakowicz | Omnisend
    • Email, SMS, and push message marketing trends
    • Difference between a segmentation and automation strategy & why it matters (another way to say it for maximum effect is ‘have we reached the end of the segmentation era?’)
    • Examples of new tactics for old messages
    • Is SMS marketing here to stay or a passing fad?
  • Keynote | AI is the future of E-commerce by Viktoras Jucikas | Genus AI
    • Growing brands in the post-Covid-19 era
    • Personalized AI-generated Creative at Scale
    • Creative selection and testing strategies for your campaigns (without spending any budget?)
  • Wrap up discussion & O&A


👋  Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend. With over 15 years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the globe, including numerous from the Internet Retailer Top 1000, maximize sales through their email and SMS marketing programs.

Greg is a frequent speaker at e-commerce events, has been published and quoted in top media outlets, has been retained as an industry expert witness for trial, and is a one-time award winner and two-time e-commerce podcast host.

You can find him on LinkedIn and on Twitter at @WhatsGregDoing.

👋  Viktoras Jucikas is a Founder/CTO at Genus AI where he leads a world-class team of exceptional engineers, data scientists, and product managers to build next-generation marketing products helping D2C brands grow. Previously Viktoras was a Founder/CTO @YPlan, an award-winning mobile e-commerce platform backed by Ashton Kutcher, Pharrell Williams, General Catalyst, and others.

Viktoras has been interviewed by CNBC, Bloomberg TV and was a speaker at Le Web, AppsWorld, Login, and other conferences and events. He is an advisor, investor, and mentor to a variety of startups and entrepreneurs.

You can find him on LinkedIn at https://www.linkedin.com/in/jucikas/.


👋  Lukas Keraitis – feels purposeful in communicating science and technology in TV and radio shows that he hosts. With an aim to understand the world around him and explain it to others, Lukas works as an all-around creative.


👋  Omnisend: is an e-commerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. One-click e-commerce stack integrations, pre-built workflows, and intuitive drag & drop editing make it easy to get up & running without diving into the gritty details, unless you want to.

A team of more than 180 Omnisenders working worldwide and looking for talented, passionate developers, artists, marketers, and everything in between.

More on: https://www.omnisend.com/

👋  Genus AI: Genus AI Growth Platform enables brands to generate and predict the best performing ad creatives, perfect audience targeting, and control social media ads via a single dashboard.

D2C brands, eCommerce businesses, insurance, and financial services providers that use Genus AI observe drastically reduced customer acquisition costs (CPA), improved return on ad spend (ROAS), and reduced customer attrition.

More on: https://genus.ai/